Strategist and Copywriter
October 2020 - Current
Culture Group is a pop culture marketing agency that specialises in targeting the Gen Z of Southeast Asia. With them, I worked on many briefs to activate branded products, and have a consolidated understanding of how to engage Gen Z in Southeast Asia.
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This work included researching and writing whitepapers, spearheading internal campaigns around Gen Z research, growing the newsletter subscriber-base, and developing strategy around Kpop, gaming, and Web3 activations.
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With Culture Group, I worked with clients like Charmee, TikTok, Mastercard, Spotify, Globe Telecom, and kumu.
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Leagas Delaney
November 2021
I worked with Tim Delaney, chairman of Leagas Delaney, for a series of briefs for clients Patek Philippe and Bowers & Wilkins speakers.
BA (Hons.) in Classics
October 2017 - June 2020
I studied Classics at Hatfield College, Durham, from 2017 to 2020, where I achieved Upper Second Class Honours.
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Outside of my degree, I was a two-time award winning playwright that ran a sold-out show at the Edinburgh Fringe Festival 2019. I also held a place at National Student Writer’s Festival writing council 2020.