Why are Gen Z obsessed with making, mashing up, and more? What do marketers need to know in order to develop authentic, and loyal, connections with the world's youngest consumer base.
How do we activate the activism generation? In partnership with Wattpad, Culture Group explores how aligning your brand with Gen Z values is crucial to winning them over.
A micro report on how K-pop, K-beauty, and K-fashion are taking over Southeast Asia's pop culture -- and for good reason too! How can your brand learn from K-pop's lessons?
K-Globalization: Korean Culture's Tour Around The World
