Projects
Bowers and Wilkins
The Shape of Great Sound
Bowers and Wilkins wanted to show off their craftsmanship, while demonstrating to the audience that they are the best brand at understanding music. They wanted to explain the design behind their new speakers are functional, rather than form based.
I worked to develop the narrative that it looks great because it sounds great, and came up with the tagline: “Bowers and Wilkins. The Shape of Great Sound.”
These ads were to run digitally and in print, along with one physical activation.
Durham Drama Festival
Ophelia is also Dead
‘Ophelia is also Dead’ is a tragicomic show that follows the story of Shakespeare’s most neglected heroine, Ophelia of Hamlet.
The show won many awards at its festival run in Durham, including Best Writing, Best Directing, and Best Leading actress, as well as the Hatfield College Trust Award. It was received warmly at the Edinburgh Fringe Festival 2019, being awarded four out of five stars by the Wee Review, and five out of five by The Student.
Click here to read an excerpt
Durham 2019
https://www.palatinate.org.uk/review-ophelia-is-also-dead/ :5 / 5 stars
The Edinburgh Fringe 2019
https://theweereview.com/review/ophelia-is-also-dead/ : 4 / 5 stars
https://studentnewspaper.org/ophelia-is-also-dead-review/ : 5 / 5 stars
Patek Philippe
You Never Actually Own A Patek Philippe
Patek wanted to build on their history as a legacy brand and connect with a younger, Asian audience.
I worked with Leagas Delaney as part of a round-table to revamp Patek Philippe’s ad campaign and copy for 2021. This included a cultural calendar for Asia, as well as developing a strategy around their charity watch auctions.
These ads were to run digitally and in print, as well as physical activations.
Vespa
Copy and Social Media Activations
I wrote copy applicable across APAC for the motorcycle company Vespa, including social media campaigns on Instagram as well as in print in the key markets of Vietnam, Indonesia, Thailand, and Australia. I developed copy that was region-friendly, and maintained the brand messaging of Vespa, while driving their aftersales and repair initiatives in APAC.
Mobile Legends Bang Bang
515 eParty 2021
I was the copywriter on the Cambodian activation of the Mobile Legends: Bang Bang 515 eParty for Moonton in 2021. This included writing social captions and film scripts for KOLs to use when promoting the event, as well as any PR documents circulated in Cambodia. The KOLs would share the social captions on their Instagram.
For this project, we pushed three KOLs popular in the Cambodian mobile gaming space, and I wrote copy that matched their casual Instagram voice with Moonton’s KPIs.
This campaign was run digitally on Instagram, and YouTube.
Wattpad
Wattpad Brand Partnerships
I ran the research and comms portion of Culture Group’s partnership with Wattpad. This included conducting surveys for Wattpad that would then be used for whitepapers, running webinars for Wattpad to increase their share of eye, and writing the bi-weekly Wattpad For Brands newsletter.
This partnership included digital publishing, research, webinar building and scripting.
Kumu
Multiple Activations
I managed the KPI tracking for kumu when Culture Group became their agency of record. As part of kumu’s partnership with Wattpad, I wrote any copy and developed strategy around how kumu can expand their brand globally.
I developed strategies around the ‘write with me’ livestream, and the Wattpad Ask Me Anything, which have since become tri-weekly streaming content on kumu. I also strategised for specific KOLs on kumu and planned their content calendars.
Globe Telecom
Multiple Activations
I worked with Globe Telecom on a variety of accounts. I strategised and researched for their campaigns around internet safety, environmental awareness, and gaming.
This work included running webinars on both Zoom and Twitch, designing and writing EDMs and invitations to KOLs and invitees, and sourcing the KOLs from notable regional voices.
Internal Communications
The CultureWire
The CultureWire is Culture Group’s weekly emailed newsletter. I identify trends, research them, edit, format and publish the newsletter weekly to our subscriber-base.
Over the course of my tenure at the CultureWire, I oversaw two revamps of the structure and design, and grew the readership.
Cellcard
Cellcard PR
As part of our work for telecom Cellcard in Cambodia, I ran all of the copy-related campaigns. This included writing a weekly article for the Khmer Times newspaper to promote Cellcard’s gaming venture PlayGame.
I also handled any PR news in English that had to be circulated by Cellcard.
Durham Drama Festival
LAIKA
‘LAIKA’ is a play that explores both the ethics and tragedy of human progress through the lens of Laika, the first dog to be sent to space in 1957.
Premiering at Durham Drama Festival 2020, ‘LAIKA’ was awarded Best Show of the whole festival, as well as Best Leading Actress, Best Lighting, Best Direction, and Judges’ Special Award.
Click here to read an excerpt
https://www.palatinate.org.uk/review-laika/ : 5 / 5 stars
https://www.thebubble.org.uk/culture/drama/review-laika/ : 5 / 5 stars